This is also the added advantage that Hamilton brings to IWC: he not only gives them more exposure but also provides the benefit of stretching the brand image in a more fashionable direction without compromising its “DNA” or credibility. It is a tantalizing creation that might have upset a few purists, but at the same time caught the eye of quite a few less traditional potential clients. Here, the black case contrasts with a rich, burgundy dial and red gold details complemented by a red gold crown. Quite different is the limited edition of the same Big Pilot Perpetual Calendar that he designed with IWC in 2019. Lewis Hamilton wearing the IWC Big Pilot’s Watch Perpetual Calendar ‘Lewis Hamilton’ that he co-designed They sense whether money is the main reason to wear a certain watch for a brand ambassador or whether it is a mere side benefit to be paid to do so. I feel that this is something consumers pick up on. He seems to enjoy wearing the watches and that makes the connection genuine. While Hamilton is financially compensated for being an ambassador for the brand, it goes beyond that. What I like about the partnership between Hamilton and IWC is that it seems sincere. The battle between Hamilton and Verstappen is, in essence, also a match between the two watch brands that sponsor them: IWC (Hamilton) and TAG Heuer (Verstappen), with both brands benefitting from the battles on the track. While there seems to be no middle ground between them or their fans, what they do is what Formula 1 should be all about.

'I think when you do that amount of races, not only drivers, but also staff and the team, it's a lot of people who will struggle with that.At the same time, keeping up with, and even at times beating, such a champion also says a lot about Verstappen’s qualities. I mean, I do love racing but I also want to do other kind of racing and then you can't combine the two, or set up other kinds of stuff. It also depends a bit what you want out of your life, right? Some people just love racing, and that's the only thing they know or the only thing they want to do.

'I think every person is a bit different. I'm very independent, but there is always a limit to certain things. I mean it's amazing, I can do a lot of things. Verstappen said: 'Sometimes, this sounds very weird for people from the outside, because they're like, 'oh, yeah, you're in Formula 1, you're winning!' And probably I would have said the same when I was in their position, but once you're in it, it's not always how it looks like or how people think your life is, right? Red Bull appear primed for more success with their RB19 the class of the 2023 field, and the team's stunning early-season pace has many wondering whether their rivals will be able to catch up before the introduction of new engine regulations in 2026.įollowing a dramatic first Australian GP win, the Sky Sports F1 Podcast team debate whether Max Verstappen claimed his best Formula One victory in Melbourne Verstappen came out on top in a thrilling battle with Mercedes' Lewis Hamilton to win his maiden title in 2021, before dominating to retain the drivers' crown in 2022 with a record 15 race victories. 'At the moment, that is definitely the case, but there will for sure be a point where you want to do maybe other stuff as well.' 'Lots of people will struggle' with growing F1 schedule I think you always have to be talking to yourself and looking at yourself 'are you still very motivated and do you love what you do?' But I do feel that if it's getting at one point too much, then it's time for a change.

'I know that I have a contract until the end of 2028, and then we'll review again. I know that of course the salary and everything, you have a good life, but is it actually a good life? I think sometimes you get to a point in your career where maybe you want to do other stuff. Max Verstappen admits he is not a big fan of the Sprint format and is not convinced that the new format will have a significant impact

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